International tourism in India – A low-hanging fruit

For any non-resident Indian, the incredible India advertisement campaign evokes a lot of sentiment. I have not been to most of the places shown in the campaign, but I think this would be true for most people I know.

However, despite the campaign’s appeal, India’s tourism sector has mostly flattered to deceive in the last twenty years.

India does not have significantly strong competition in the tourism sector in South Asia to vie for tourists. Despite Nepal, Sri Lanka and, recently, Bhutan bolstering their tourism industries, India still dominates the market in South Asia.

Full report here DNA


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