Indian Market & Trends

Indians like short holidays, new places, adventure sports


A survey by travel review site HolidayIQ has found that most Indians prefer shorter breaks for travelling. Nearly 75% of those polled said that they plan trips for three days or less on most occasions.

The survey also found that there was an 11% increase in Indians trying out new destinations like heritage, waterfronts and deserts among others. While 39% opted for jungle and desert destinations in previous years, now 50% are exploring new destinations in 2015.

The travel market continues to be dominated by travelling couples whoa accounted for 36% of all travel. Groups of three or four came in at eight per cent while couples with kids came in at 8% while 6% of those travelling were single.

The site found the desire to travel extending across non-metros too with the people living in these cities spending higher monies than their metro contemporaries! The average non metro budget came in at Rs 14,681 as compared to Rs 16,219 being spent by travellers in non-metros.

HolidayIQ also found a growing interest in offbeat and adventurous destinations by new-age young parents in Bengaluru, Mumbai and Delhi. They also undertook activities such as trekking, rafting and paragliding. Manali and Gangtok emerged as the most preferred adventure spots for family vacations. Mountain adventure and beach adventure emerging as the most preferred adventure destination types.

Musafir Namah Bureau


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