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Indians just need to have their mobiles while travelling: Study


A global study of mobile-device-related behavior and preferences among travelers across multiple countries found that 80% of Indians check in with work followed by Thailand (74%) and Mexico (65%). And a mobile phone is their top resource to do so.

expedia survey 2The Egencia/Expedia Mobile Behaviour Mobile Index found that business travelers use mobile devices to remain tightly connected to their home office. Mobile devices are also the top resource for navigation, for photo-taking and for staying connected to loved ones.
The three countries that place the highest premium on mobile devices as a travel companion are China (where 94% of respondents ranked it #1), Taiwan (also 94%) and Thailand (91%).

expedia survey 1expedia charts 4 apps“The dependency on smartphone and gadgets have increased over a span of time and it is very well reflected in traveler behavior. According to our Egencia/Expedia Mobile Behavior Report, 56% Indian travelers are addicted to their mobile devices, while 36% Indians carry a rechargeable pack/case/portable charger/spare battery to use as a backup when travelling,” said Manmeet Ahluwalia, Marketing Head, Expedia India.

expedia charts 3 appsAmit Arora, Country Director of Egencia India added that having a connected phone actually helps people have a better work life balance. “In India, constant connectivity is a priority and mobile devices are carried in hand from work to home and now on vacation too.

When we’re more efficient and productive using mobile devices and apps that provide a seamless experience, the quality of our vacation is improved and the work/life balance can be prioritized.” he said.

The study was conducted on behalf of Expedia by Northstar, a globally integrated strategic insights consulting firm.  The survey was conducted online from November 3 to 20 November, 2015 across North America, Europe, South America and Asia Pacific using the Kantar-owned GMI (Global Market Insite) and Lightspeed Research amalgamated group of panels.  The study was conducted among 9642 adults aged 18 years of age and older who own at least one mobile device across 19 countries.

Musafir Namah Bureau


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