Tourism Australia has seen a 26 per cent increase in tourist arrivals from India during September 2013, driven by leisure arrivals, which have increased by 31 per cent. For the year ending September 2013, total tourist arrivals increased by 11 per cent, with leisure travellers growing at 16 per cent, as per a release.
The launch of Air India’s direct flight to Australia has had a positive impact on tourist traffic from India to Australia. Enhanced air connectivity had been identified as one of the crucial factors in achieving the 2020 potential, under the India 2020 strategic plan launched by Tourism Australia in June 2012. Commenting on this development, Nishant Kashikar, Country Manager – India & Gulf Countries, Tourism Australia said, “The key to unlocking India’s long-term tourism potential is unarguably improved air access and capacity. Tourism Australia is delighted with Air India’s commitment to the Australian market, and we have been working very closely with airline partners like Singapore Airlines and Malaysia Airlines, and the results of our efforts are noticeable. Overall visitor arrivals have shown an encouraging growth, and improved air connectivity has played a critical role in this achievement.”
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