MICE

India to sponsor WTM Buyers’ Club this year

LONDON

India Tourism is to sponsor the World Travel Market Buyers’ Club this year.

In 2014, 7.7m tourists visited India, a growth of 10% from 2013. The growth trend has continued this year, with the first six months of 2015 seeing India welcome 3.85m tourists, up 3.4% on the same six months in 2014, reports Conference News.

The MICE sector is a big part of India’s tourism strategy which is now focusing on niche products, including: rural, wellness, medical, adventure, golf, cruise tourism, as well as MICE.

A string of luxury global hotel chains including Rotana, Meininger, Jumeirah and Six Senses are scheduled to open a number of hotels in the next two years in the country and the UK is now India’s second largest source market for tourists, with 810,000 people visiting in 2014. The tourism board’s target is to push that over the one million mark in 2016.

Dr Lalit Panwar, Secretary (Tourism), Government of India said: “India is very happy to be sponsoring the WTM Buyers’ Club for WTM London 2015. The objective is to promote India as a year round luxury destination through its vibrant destinations and tourism products and to increase tourist traffic to the country.”

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