The government is planing to set up a conference centre at Bodh Gaya, Bihar with a capacity of 2500 people said Ministry of Tourism (MoT) joint secretary, Tourism, Suman Billa speaking to the delegates at the maiden edition of the Global MICE Travel Mart (GMTM) held at the LaLiT, New DElhi on June 19. He add that the MoT is also working with the Home Ministry to ease the visa procedure for conference travellers.
The three day event is being jointly organised by industry trade body Federation of Indian Chambers of Commerce and Industry (FICCI) in support with MoT and India Convention Promotion Bureau (ICPB). The inaugural evening saw over 200 delegates including media, foreign buyers and domestic MICE players. It will end on May 21.
India must focus on developing the Meetings, Incentives, Conferencing and Exhibitions (MICE) Indian market as it is one of the most earning segment of the tourism said ICPB vice president Chander Mansharamani. He added that a MICE customer brings in much value. A conference traveller spends $1511 on an average per day (staying for four days) as compared with $600 spent by an inbound leisure traveller staying for the same duration.
A total of 31 foreign buyers are being hosted for GMTM from countries such as Australia (1), Brazil (4), Canada (1), China (1), New Zealand (1), Poland (1), Russia (11), Singapore (1), South Africa (1), Turkey (1), United Kingdom (2) and USA (6) which includes opinion leaders from 10 corporate houses generating MICE business for India.
800 pre-scheduled meets were fixed between buyers and suppliers, said Jyotsna Suri, Chairperson, FICCI Tourism Committee.She added that the next edition of the conference will take place in Delhi in July 2017.
India’s ranking as a MICE destination improved to 31 in 2015 from being 35 in 2014 as per International Congress and Convention Association (ICCA) recent 2015 rankings.
Musafir Namah Bureau