Adventure Tourism

India launches adventure tourism campaign

US
Zip-lining across the Spiti Valley, cruising along the Brahmaputra, navigating a thrilling white-water ride along the swirling River Kali, searching for the elusive one-horned rhino in Assam’s Kaziranga National Park or relaxing in a luxury tent camp in peaceful Gemur, near Manali, are some of adventures that India offers to a tourist. Now, India Tourism has announced a new adventure travel initiative destined to make you rethink the way you see Maa Bharat.

India’s ministry of tourism launched “777 Days of the Incredible Indian Himalayas” Sept. 27, on World Tourism Day. In India, the event was flagged off by the country’s recently appointed minister of tourism, screen star Dr. K. Chiranjeevi.

In the U.S., the tourism office partnered with the Adventure Tour Operators Association of India to present a road show in five North American cities that exposed local Indian and American travel agents to Indian vacation ideas such as skiing, mountain biking, trekking, white water rafting and other such pursuits.

Read the full report here, Indiawest

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