Hotels look at curating exclusive experiences

FEATURE: Luxury hotels in India are trying to pamper their guests a little more by offering them personalised experiences aimed at creating lasting memories and a never before feel. Their catch-line is no longer ‘What We Offer’ but ‘What Do You Want to Experience?’

At the Taj Mahal Hotel in New Delhi, guests could be tempted by sushi-rolling tutorials with expert chefs at its fine dining restaurant Wasabi by Morimoto, exclusive cooking sessions at the gourmet Indian dining destination Varq, and unique rickshaw tours of Old Delhi, which has become a favourite of patrons, reports The Economic Times.

The Oberoi Rajvilas in Jaipur takes customers into the countryside for a ‘Sunset at Naila Fort.’ In Agra, the Oberoi Amarvilas has a ‘Dinner Under the Stars’ for those in a romantic mood.

“Each of the dining experiences is completely tailor made, with great ambience, specially crafted menus created by the chef with handpicked ingredients of the season, a special customised label of champagne as well as customisable gifts to take away,” said Bhavna Mehta, director of PR and marketing at the Taj Mahal Hotel in New Delhi.

“The idea is to help customers take special dining to the next level through a series of courses, where each entails a series of surprises.”

Customers with higher disposable incomes have been exposed to a variety of luxurious experiences overseas and want the same in India. They want more than just spas and yoga sessions.

What sets these experiences apart from the usual five-star fare is the detailing. Each experience is unique and tailored to suit the guest’s taste. They are also sensorial and meticulously fabricated with assiduous attention to detail. “The idea was founded on the principles of being authentic and genuine,” said Silki Sehgal, director of corporate communications at the Oberoi Group.

“Experiences are designed so that our guests develop an everlasting bond not only with our hotels but the destination they are in. Listening actively to our guests allows us to refresh and update our hotels, services and experiences.”

Hotels say requests for bespoke experiences is rising and people are willing to go to any length to make them all the more exclusive.


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