Top hotels are rapidly increasing their presence in social media, sharing pictures and launching interactive initiatives, as travellers tend to decide where to stay on the basis of peer reviews and feedback rather than brand promotions.
Early this year Hilton’s DoubleTree launched the first-of-its-kind YouTube channel for the hotel industry, Dtour, which helps travellers plan and share their trips.
About a month ago, Sheraton Hotels & Resorts of Starwood group announced the global rollout of its wine-tasting ‘social hour’ in 430 hotels including Sheraton Bangalore on social media. It also launched a social hour mobile platform where users could browse through hundreds of toasts shared around the world or create their own using a hashtag SheretonToast on Twitter.
Full report here Economic Times