Gujarat tourism department is working upon a new incentive policy to promote MICE (Meetings, Incentives, Conventions, Events) in the state. It wants to pitch itself as a business friendly city on the lines of global MICE friendly cities like Frankfurt, London and Singapore.
The state is also upping its infrastructure for holding mega events. Its Mahatma Mandir, Gandhinagar has emerged as an International Convention Center for MICE and events like Vibrant Gujarat, Pravasi Bhartiya Divas(PBD) exhibition, Plast India showed the ability of the state to hold large scale events.
There are also plans to construct new convention center at Ahmedabad and Vadodara shortly. The tourism department plans to launch tourist packages that combine leisure activities with business tours .
The state tourism also plans to promote Event based tourism on the line of Tomatino Festival in Spain, Carnival in Brazil etc. Rann Utsav in Kutch, Run the Run in Kutch, Cycle race in Polo forest, Paragliding in Saputara, Beach Festival in Mandvi Kutch, Navratri in Ahmedabad, Vadodara, Surat are some of the events it aims to popularise.
Musafir Namah Bureau