With 35% of its domestic tourists coming from Maharashtra, Tourism Corporation of Gujarat Limited (TCGL) is aggressively marketing its destinations in the state. In a special interaction with different target groups in the city, TCGL officials spoke about its upcoming Monsoon Festival in Saputara.
“After Cherrapunji, Saputara receives the highest amount of rainfall in the country. Hence, the hill station which is 873m above sea level is especially beautiful in the monsoons and a large number of programmes like laser show, heritage parades etc are organized during this period,” said Kamlesh Patel, chairman, TCGL.
Saputara is on the Gujarat-Maharashtra border. “It is about 250km from Mumbai and about 70km from Nashik. People from Nagpur can board an overnight train to Nashik, from where it is just a two hour ride,” said Sanatan Pancholi, resident manager, TCGL. He added that their strategy of promoting destination circuits through festivals was paying off. “Every year we have to increase the number of days of our festivals. This year’s Rann Utsav is from December 15 to February 15, 2014. It has been increased from last year’s 45 days,” Pancholi said.
Full report here Times of India