The Federal Bank has become the official ‘title sponsor’ of the Grand Kerala Shopping Festival (GKSF) this year with the Bank signing an MoU with the Tourism Department.
Tourism director S Harikishore and Federal Bank zonal manager C P Sasidharan signed the MoU in this regard in the presence of Tourism Minister A P Anil Kumar.
Ahead of the signing of the MoU, Anil Kumar said that campaign for the GKSF will begin on November 15, ahead of the shopping festival season. ‘’We want the festival to have the widest reach and it is with this objective that we have decided to start the campaign earlier,’’ he said.
Full report here New Indian Express