Mumbai
Roots Corporation, a subsidiary of the Indian Hotels Company Limited (IHCL) is looking at franchise mode of operations to expand the footprint of its Ginger brand hotels in the country. Currently, Ginger Hotels has 30 properties across 24 cities in India. The company is looking at adding 40 hotels by 2018.
PK Mohankumar, Managing Director & CEO, Roots, said: “The properties that are operational in India are either greenfield, brownfield or lease projects. These hotels are present across Northern, Southern, Eastern and Western India. To further grow the brand in the Indian market, we are looking at franchise agreements.” Ginger wants to tap family-run businesses; participating in equity to refresh and upgrade these hotels to Ginger brand standards, thereby operate on lease or revenue-sharing model.
Catering to the business travellers in the budget segment, Ginger Hotels has completed ten years of operations and has about 50% of the segment market share. “We want to expand through profitable growth. We want to be present at every city where there is an airport,” said Mohankumar.” We aim to offer affordable, clean and hygiene, safe and secure and easy access to reservation to our guests and look forward to expand at pilgrimage destinations including Tirupati, Katra, Shirdi, Ajmer etc,” he added.
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