The recent unrest in Bangkok followed by the storm in Europe may have derailed the year-end plans of many Indian tourists, but travel companies are trying to lure holidayers with discounts and goodies on domestic outings. Cities on the high demand list however are an exception.
Online travel companies like Yatra.com are running a flat 33% off on hotel bookings for a limited period. The portal has witnessed a 10% increase in domestic travel this year, pushing it up to 79% of the total.
Companies are also trying to incentivize online hotel bookings, since the margins in air are minimal. According to industry estimates, the cost of air travel for winter bookings is up 20% this year.
Full report here Business Standard