Adventure Tourism

Cox & Kings and form alliance


(From left to right), Karan Anand, Head-Relationships, Cox & Kings Ltd., Bruce Poon Tip, Founder, G Adventures & Neelu Singh, COO, at the launch of the initiative.

Cox & Kings Ltd, the leading holidays and education travel group with operations in 26 countries across continents and, the online travel site have come together to put a spin on adventure tourism in India. They have formed an alliance with G Adventures, the largest small-group adventure travel company in the world that offers socially and environmentally sensitive travel.

Adventure tourism is a relatively nascent concept in India, which is why it is largely unexplored. With this revolution, Cox & Kings, and G Adventures together are combining the pleasures of travel with a sense of responsibility. This is a wish come true for millions of young Indians, who wish to leave behind their inhibitions and explore the world, while doing something good for the environment and future generations. The objective is to preserve destinations that travellers love and enjoy, for future. The priority is bringing about a positive social change through travel. In fact, it is this common conviction of giving back to society that has brought together these stalwarts in the travel space. This synergy has resulted in the birth of a safe and reliable adventure travel product, which will transform the mindset of Indian travellers towards adventure and sustainable tourism. These holidays will be powered by G Adventures.

There is abundant choice for all kinds of travellers to satiate their passion for travel. Travel styles range from YOLO Tours (You Only Live Once, so live fast, live free!); Local Living Tours (Don’t just visit; move right in!); Classic Tours (Authentic and down-to-earth!); Active Tours (If your genes were made for walking); Marine Tours (Sail the seas, conquer the river, ride the ocean); Expedition Cruises (Find your cruise); Family Tours (You, the kids and nature in all her glory!); Comfort Tours (Adventures with extra frills); Private Group Tours (2 is company, 3 is a crowd, 8 is a group).

Speaking on the association, Bruce Poon Tip, Founder of G Adventures, “India is an exciting and dynamic market with huge potential for G Adventures. It’s experiencing rapid growth in terms of outbound tourism and with global demand for adventure travel also continuing to grow, now is the perfect time to introduce it as a new way to see the world. Cox and Kings is such a well respected company and it’s an honour to partner with them. We’re looking forward to welcoming Indian travellers on our small group trips around the world.”

According to Karan Anand, Head-Relationships, Cox & Kings Ltd. said, “We do not just sell holidays. We sell experiences that reinforce your love for travel. We saw an opportunity to whet India’s appetite for adventure and make them feel as passionately about travel and sustainability as we do. We could not have found a better partner than G Adventures to bring this revolution to India. They have done some spectacular work in the area of sustainable travel, which will only inspire us further.”

As stated by Neelu Singh, COO,, “Innovation has become the buzzword today. We are at the helm of a digital euphoria wherein travellers are adventurous, responsible and tech savvy. This is a proud moment for us as we partner with G Adventures who has revolutionized the travel space while maintaining their vision for a sustainable future. We are excited to start a revolutionary travel experience for all our customers with all our combined strengths.”

To kick-start this venture, G Adventure, Cox & Kings and have come together and launched the ‘Grab Your Dream’ contest, which will give aspiring travellers a chance to win an adventure of a lifetime. The contest will be spread over four seasons with each season having 12 lucky winners and they will get a chance to explore destinations across the world, on an all-expense paid trip. It gives you a once-in-a-lifetime break to Grab Your Dream and make a difference. You just need to convince us why you deserve to be the face of our Adventure products. All you have to do is register and choose whichever platform you want, to showcase the adventurer in you, be it a video, photograph or an essay. Each participant gets five entries in all, so you can send us a combination of five submissions. Invite your friends, family and colleagues to make you a hero by voting for you. The most popular applicants get qualified to move on to the short listing process, which is based on quality and creativity of submitted content and votes received on entry. Remember there are 12 positions to be filled, so go for it!

If you have made it this far, you just need to clear the final face-to-face interview, and prove that you are the best person to qualify. After all, it’s all about travel! Put your best foot forward and get ready to Grab Your Dream! You will be required to visit one or more destinations, which will be allocated at our discretion. Expenses include round trip airfare and associate taxes & charges, accommodation, visa, sightseeing, excursions and guided tours and meals. Travel adventurers will be paired in twin or multi-share accommodation with someone of the same sex for duration of the trip. For more information, please log on to


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