Economic crisis in Europe, the raging controversy over bovine slaughter in the country, and curbs on liquor use in Kerala will play spoilsport to the tourism industry during the four-month peak season commencing November.
Panic has gripped stakeholders of the industry as projections based on reservations and trend during the off-season show a 20 per cent dip in tourist arrivals during November 2015-February 2016 period compared to the previous year, reports The Hindu.
The stakeholders are worried as Europe is one of the source market for Kerala Tourism. Chartered flights from the U. K., Russia and other countries will not touch down this season also.
“The off-season was dull and many survived only due to the inflow from Middle East. The Visit Kerala Year campaign and e-visa facility has not helped. A 20 per cent drop is anticipated,” said a leading tour operator. The liquor policy had caused irreparable damage, especially in the MICE segment. The stir by women tea estate workers for higher wages had also affected tourist arrivals in the hill resort of Munnar.