Online travel companies have next set their sights on the big hotel and holiday packages boom and believe smartphones are the key to unlock this untapped potential.
Online travel company Makemytrip, which expects nearly half of its revenues to come in from hotels and holiday packages in the next 18-24 months, is working to scale up this business quickly.
In an earlier interaction with BrandLine, Deep Kalra, Chairman and Group CEO, Makemytrip, says that the company believes the holiday and hotel packages are going to be a sustainable business in the long run as the company is keen on reducing its dependency on air tickets. From the time when Makemytrip got listed and the air tickets business contributed about 85 per cent, it is down to 68-70 per cent.
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