The Canadian Tourism Commission (CTC) will organise a three-city roadshow for travel agents in India. The roadshows will be held at Four Seasons Hotel in Mumbai on March 23, The Lalit Great Eastern in Kolkata on March 24, and the Vivanta by Taj – Whitefield, Bangalore on March 26. The roadshows will entail business meetings with Canadian sellers as well as education programmes.
The B2B sessions will be attended by Canadian travel partners who will update the agents on the unique travel products in Canada. These will be followed by destination trainings by the provincial partners.
Some of the participating Canadian sellers are Air Canada, Banff Lake Louise Tourism, Cal Tours, Fairmont, Hornblower, Jasper Tourism, Ontario Tourism Marketing Partnership Corporation (OTMPC), Tourism Calgary, and VIA Rail.
SanJeet, India Representative, CTC, said, “In 2015, CTC will be focusing on the newly added Canadian Signature Experiences (CSE). Besides Delhi and Mumbai, we would also be targeting Tier-II and III cities through education programmes. CSE helps travel agents package the products better and sell more confidently. Emphasis will also be on first-hand experience of the destination via trade FAM trips and attendance at Rendez-vous Canada (RVC). Joint co-ops are an integral part of our strategy moving forward to work together with our partners helping sell Canada better.”
The Canada Specialist Program (CSP) will be promoted aggressively to emphasise and educate the trade partners. There are over 2,600 CSP-qualified agents and over 5,750 active CSP members in India.
Musafir Namah Bureau