Brand USA completed DiscoverAmerica’ educational seminars across Chennai, Bengaluru and Hyderabad in South India between January 11 and 13, 2016. The seminars saw attendance of over 300 travel agents and tour operators.
The seminars aimed to promote the ‘Great Outdoors’ plus ‘Urban Escapes’ that the United States of America has to offer as a leisure destination. Sheema Vohra, managing director, Brand USA India, commented, “The Brand USA ‘DiscoverAmerica’ Educational Seminars provide a great platform for travel trade industry to directly interact with our partners and suppliers to gather support and tools they need to sell this land, like never before. We are very pleased to see tremendous interest among the travel trade on the destination USA which offers unique diversity in terms of experiences and activities to Indian travellers.”
The seminars also included presentations by multiple US destinations such as Visit California, San Francisco Travel, Massachusetts Office of Travel and Tourism, Philadelphia Convention & Visitors Bureau, Las Vegas Convention & Visitors Authority, Los Angeles Tourism & Convention Board, NYC & Company, Travel Nevada and Visit Orlando.
The ‘DiscoverAmerica’ Educational Seminars also focused on the USA Discovery Program – an innovative and interactive online training course which provides the trade with the knowledge and skills needed to enhance their product and sell trips to the USA more effectively. Currently, over 2,500 travel agents across India are ‘USA Specialists’.
Musafir Namah Bureau