Indian Market & Trends

Brand Lucknow for conference tourism: Experts


The 91-second-long UP Tourism promotion advertisement gives just six seconds to Avadh, the land of nawabs. And in these six seconds, even Rumi Darwaza, seen as the universal symbol of Lucknow, finds no place. On the contrary, it’s easier in the ad to identify and remember Agra, Fatehpuri Sikri and Banaras. “Nobody who sees this advertisement will be attracted to Lucknow for all its attractions,” says Suryansh Gaur, a young communications professional.

The (step-motherly) treatment to Lucknow by subsequent governments has failed to bring it even on the regional map though it has all the elements to be a centre of international importance vis-a-vis tourism. Industry players say that Lucknow is just perfect for Meetings, Incentives, Conference and Exhibitions (MICE) tourism. “Organisers and event managers always look for new destinations. Lucknow is emerging as an obvious destination because of its good air connectivity and heritage. A little effort can help make it an important MICE center in north India,” believes Vikas Khanna, board member India Convention Promotion Bureau and senior general manager MICE, Cox and Kings.

Full report here Times of India


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