DELHI: Fresh on the heels of Google Trips, Booking.com has launched a pilot for its new Booking Experiences product starting with offering the service for London, Paris, Rome and Dubai. The firm said that the product will help travellers to discover the best a destination has to offer, all through a mobile device.
It will be a first-of-its-kind, highly curated, mobile-led experience that will ultimately harness artificial intelligence technology and powerful machine-learning to predict individual traveller intent and create a truly convenient, personalised in-destination experience, all on demand, with hassle-free payment and priority queuing.
Unlike other experience-seeking tools, Booking Experiences is managed entirely within the Booking.com app without having to rely on or redirect to third-party websites. Once travellers have booked a stay in one of the first cities to offer Booking Experiences, via a single QR code in the Booking.com app a traveller can get instant booking access to all of the participating venues and attractions in that destination. Booking Experiences eliminates the need to book in advance or wait in lines to buy tickets, simply show up to the attraction you’re interested in, scan the code from your smartphone and enjoy. The QR code is automatically linked to your credit card of choice.
“With Booking Experiences, our passion for data-driven insights, our deep knowledge of travel and our ambition to smartly infuse Artificial Intelligence technology into our product are all coming together to create a new, uniquely mobile travel experience that’s curated, seamless and personal,” said David Vismans, Chief Product Officer at Booking.com.
He added: “The technology behind Booking Experiences will continuously learn from your travel preferences, as well as other travellers like you, to eventually present you with increasingly curated options that are just right for you. Our ultimate goal is to keep you inspired, regardless of whether it’s your first or fifth time visiting a particular location.”
Musafir Namah Bureau