Travel Tech

Bed bugs, bad service begone, thanks to online reviews


CHICAGO 
Bed bugs, bad service and terrible food used to be inevitable risks when traveling, but a host of online review sites such as Yelp and TripAdvisor are helping savvy consumers pick the best hotels and eat like locals. 

The power of good reviews quickly shows up in the cash register,

producing a virtuous circle in which business owners bend over backwards to keep them coming.
But bad write-ups can take a big bite out of a business — and give frustrated customers a taste of revenge served cold.

Small businesses who cannot afford advertising seem to be the biggest beneficiaries as review sites allow them to compete with well-known, and well-funded, brands.

“It is absolutely phenomenal how it has worked for us,” said Adele Gutman, vice president of sales and marketing for the Library Hotel Collection, which runs four boutique hotels in New York.

Full report here Hindustan Times 

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