Assam to launch new tourism campaign on November 1

GUWAHATI: Assam tourism’s new brand entity “Awesome Assam” featuring Bollywood actresses Priyanka Chopra as brand ambassador is all set for global launch on November 1.

BJP led government in Assam has announced massive subsidy and incentives to woo film industry in the mint fresh tourism policy, reports The Economic Times.

Assam tourism minister, Himanta Biswa Sarma on Thursday said that television commercials and publicity blitzkrieg will be carried out globally from November 1. “We are going for a vigorous campaign in the international circuit in this tourist season,” said Sarma.

Assam government has come up with a new tourism policy. Assam has declared tourism sector as an industry and is targeting to increase tourist inflow by at least two to three times within next five years.

The policy has announced a financial grant to Hindi, English, foreign languages film producers who have made minimum five feature films with country-wide audience.

Government will subvent cost of filmmaking from 25 to 55 percent.


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