DELHI: Dairy giant Amul reached out to the Indian Railways on its official Twitter handle with a business proposition to use its refrigerated parcel vans to transport Amul Butter across India on October 24.
The Railways promptly responded on the micro-blogging site, using a popular tag line of the company for the brand.
“IR will be utterly butterly delighted to get the taste of India to every Indian,” the ministry’s handle @RailMinIndia tweeted.
The Indian Railways extensively uses Twitter to address passenger woes. But this could perhaps be the first time the national transporter has received a business proposition on the micro-blogging site.
“@RailMinIndia, Amul is interested in using refrigerated parcel vans to transport Amul Butter across India. Request to please advise,” the dairy major had tweeted to the Railways.
The Indian Railways had introduced the refrigerated van service a few years ago with an aim to facilitate the transportation of perishable commodities such as fruits, vegetables, frozen meats/poultry and chocolates, but most of the vans were lying defunct, according to a ministry official.
However, this service exists only on specific routes.
“We would certainly like to capture this traffic. Let us see what can be done,” the official added.
The senior divisional manager of the Ahmedabad Division will meet officials from Amul tomorrow to discuss this, said the official.