Offbeat Tourism

All’s not well with Ayurveda in Kerala


The science of Ayurveda, the origins of which lies in our very own Kerala, stands in danger of losing its authenticity and with it, the hordes of wellness tourists who flock to the state in search of a cure that eludes modern allopathy.

The numerous Ayurveda resorts and Kerala government Green Leaf certified treatment centres will also need to focus their attention on sourcing of the medicinal herbs needed in Ayurveda which are slowly depleting, reports Indian Express.

Dr G G Gangadharan, medical director, Institute of Ayurveda and Integrative Medicine (I-AIM) Healthcare Centre and chairman, National Steering Committee for Global Ayurveda Festival, (a biennial get together of the Ayurveda fraternity not only from Kerala but from the world over) says, “The global wellness market is worth some five trillion. India earns Rs 9,000 crore from Ayurveda services alone and we have not even seen the tip of the iceberg as far as this science is concerned.


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