Airlines woo Indians with ‘wedding gifts’

Marriage is serious business, and the latest to wake up to the importance of the big, fat Indian wedding are foreign airlines. Passing through turbulent times, air carriers operating in the country are now testing their marketing skills during the country’s most celebrated time — the wedding season.

Dubai-based Emirates, in a limited period offer, gave up to 20% off on economy-class and business-class fares to 20 select destinations, including Mauritius, Cape Town, London, Paris, Zurich, Frankfurt and New York.

The special discount was available on bookings made between December 4 and December 7 for travel up to March 31 next year.

“This is considered to be the wedding season in India and couples will be in the process of planning their honeymoons,” said Essa Sulaiman Ahmad, vice-president, Emirates, India and Nepal.

Full report here Financial Express


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