Domestic airlines are gearing up for increased competition with AirAsia India and Tata-Singapore Airlines (SIA) set to fly soon.
Air Asia India, the joint venture between Malaysia-based Air Asia, Tata Sons and Telestra Tradespace, last week won an operating permit to launch its services in the country. Known for its aggressive pricing worldwide, the airline claims to offer 30% cheaper tickets than other airlines.
Tata-SIA joint venture is expected to take off by September this year.
With new players set to enter soon, the existing carriers are looking go full throttle to save their market share.
Already, led by SpiceJet, they have been offering discounted fares and promotional schemes for the past few months to ensure higher bookings.
Experts said they are expected to come up with more such schemes with the intensifying competition. Also, additional spend on marketing may also be in pipeline.
Full report here DNA