AI to tie up with partners to boost loyalty


In a bid to increase revenue, Air India has proposed tying up with an international hotel chain and a bank to boost its frequent-flyer programme.

“We will partner with an international hotel chain and launch a co-branded credit card with a bank with a nation-wide presence. These features have been missing from our programme,” said Air India‚Äôs commercial director, Deepak Brara.

Currently, the airline has a co-branded credit card with American Express Bank, but its card membership is low.


Full review here Business Standard

LEAVE A REPLY

Please enter your comment!
Please enter your name here