DELHI
Air India will now face the biggest challenge for joining the Star Alliance — improving its image. Star, the world’s largest airline alliance, will be inspecting how passenger-friendly or otherwise AI is. The airline is now planning to ask the alliance to conduct a study and red flag the areas which need improvement.
“We can get the passenger interface study done by any agency and then act on the weak points highlighted by it. But Star is eventually going to do the same. So it makes more sense for us to ask them to do the study and tell us what needs to be done to meet their joining standards,” said a senior official. Any alliance inducts an airline into its fold after making certain that passengers flying on it would get a similar experience as on its other member airlines.
Full report here Times of India
