The turnaround efforts of Air India, the public sector airline, are paying off. While its non-core moves such as asset monetisation have not yet generated substantial income, the airline’s operations have seen an upswing in the last six months (April-September, 2013).
Its revenue has increased by 18 per cent at Rs 6,698 crore in the first half of 2013-14 (over first half of last year), thanks to its revenue management and marketing strategy.
The revenue growth is in contrast with its rival, full-service Jet Airways that saw a decline in revenue in the first quarter and a near-flat performance in the second.
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