DELHI: Bus ticket booking site Abhibus.com has signed Telegu actor Mahesh Babu as its brand ambassador. Babu will feature in the company’s marketing campaign ‘Har Safar mein Aapka Hamsafar’ (With you on all your journeys, wherever you go). The television commercial has been uploaded on YouTube in Hindi and Telugu, as per a release.
The actor will feature in the brand’s upcoming campaigns – both online and offline. He will also be a part of various customer engagement activities that Abhibus plans to do.
Speaking on the association, Mahesh Babu said, “Abhibus provides ideal companion for people who are looking for enhanced user experience at an affordable price and great reliability. I am happy to be associated with Abhibus as this is the first brand in the e-commerce sector that I am endorsing. Looking forward to working with them closely.”
Biju Mathews, COO, Abhibus.com, said, “Today, we are one of the largest aggregators of bus ticketing inventory across both state road transport corporations and private fleet operators. We are very happy to have superstar Mahesh as our brand ambassador as he represents a unique blend of panache and performance, quality, commitment, stability and trust that are similar to the brand attributes of Abhibus. Mahesh has an appeal that cuts across gender and age groups and is the ideal fit to spread this message,” Mathews added.
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Musafir Namah Bureau