Religious Tourism

20% increase in travel bookings to Maharashtra for Ganeshotsav

MUMBAI: Ahead of Ganeshotsav commencing Friday, travel portals recorded an increase in flight bookings to Mumbai and surrounding areas. Travel bookings witnessed a 20 per cent surge ahead of the festival as compared to last year.

Booking websites recorded at least 50 per cent increase in flights headed towards Mumbai and Pune since July, reports The Indian Express.

According to popular ticket booking site Paytm, cities like Delhi, Bengaluru, and Hyderabad were witnessing a lot of ticket bookings for Maharashtra during the festive season.

“This year has seen a massive surge in people travelling to Maharashtra during this period of revelry, and this has reflected in the booking trends on Paytm,”said Abhishek Rajan, Vice President, Paytm.

“There has been a spurt in flight bookings from various parts of India to Mumbai during Ganesh Chaturthi. The travel enthusiasts are choosing budget hotels for accommodation and typically make reservations in advance to avoid any last-minute surge in prices,” said Sharat Dhall, Chief Operating Officer, Yatra.

Mumbai, Pune and Nagpur in Tier-I and Nashik, Aurangabad, Solapur, Kolhapur, and Amravati in Tier-II cities have received a large share of the traffic. “From July onwards, a 53 per cent week-on-week increase in flights to Mumbai and surrounding areas has been noticed around the Ganapati weekend. Among these, 40 per cent of the bookings are from Chennai, Hyderabad, Jaipur and Kolkata,” added Varun Gupta, CEO Goomo, an omni-channel travel tech company.

According to Paytm’s research, the largest share of travellers belongs to the 24-34 years age group, which accounts for 35 per cent of total bookings. Users between ages of 35 and 44 years comprise 31 per cent of the total, while those belonging to the 45-59 years account for 16 percent.

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