Air India has become the 50th carrier to sign up for Travelport’s graphic display solution, Rich Content and Branding. The display will enable Air India to control how its fares and ancillary services are presented and described on other travel agency screens bringing them more in line with the airline’s own website display.
Speaking at the Global Business Travel Association (GBTA) event in Los Angeles this week, Kurt Ekert, Travelport’s chief commercial officer, said, “Being able to leverage graphical content and providing a holistic brand experience will be a key factor for airlines to successfully differentiate themselves. At the same time, access to rich content allows travel agents to be more informative about product features and benefits, enabling them to influence customers’ purchasing decisions and increasing up-sell and cross sell opportunities.”
Air India joins a series of other major carriers in adopting the new product, including Delta Air Lines, Ryanair, British Airways, Iberia, easyJet, SilkAir, Hong Kong Airlines, Hainan Airlines and United Airlines.